Chelating shampoo
Formulated for use in hard water, for hair that feels coated, heavy or never quite clean.
Great hair
shouldn’t be hard.
if your hair feels better away, worse after moving, or never quite clean at home, your water might be part of the problem.
See your water reading
Your postcode is in your hair.See what your water might mean for your hair.See your reading
Your postcode is in your hair.See what your water might mean for your hair.See your reading
01
The thing
no one told you
It might not be
your hair.
It might be your water.
Hard water contains higher levels of dissolved minerals. If your hair feels different despite using the same products and routine, the water you wash it in might be one variable you haven’t considered.
Clean shouldn’t feel stripping.The same routine can feel different from place to place. More clarifying isn’t always the answer. Hair can feel cleaner, but stripped or dry afterwards.
You know your routine.
But do you know your water?
Does this sound familiar?
You notice it
in your hair first.
01Hair feels coated, even after washing.
02Roots get greasy sooner than they should.
03Ends still feel rough, dull or difficult to detangle.
04Your hair behaves better away from home.
That’s why hard. is formulated for the water you wash it in.
The water check
See how hard
your water is.
Start with your postcode. We’ll show you the published water classification for your area and what it might mean for your hair.
Based on published UK water-company data. Local supplies can vary.
Formulated for hard water
Haircare starts
with your hair.
hard. is hair wellness, formulated for the water you wash it in.
Restorative conditioning treatment
Developed for softness, smoothness and easy detangling after the cleanse.
Two steps. It’s not hard.
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